![]() Condon's cultural microrhythms study.Ī similar theory to Gladwell's "Law of the Few" appears in Kurt Vonnegut's Bluebeard (1987). Gladwell's examples include California businessman Tom Gau and news anchor Peter Jennings, and he cites several studies about the persuasive implications of non-verbal cues, including a headphone nod study (conducted by Gary Wells of the University of Alberta and Richard Petty of the University of Missouri) and William S. They tend to have an indefinable trait that goes beyond what they say, which makes others want to agree with them. Salesmen are "persuaders", charismatic people with powerful negotiation skills.As Gladwell states: "Mavens are really information brokers, sharing and trading what they know." Gladwell cites Mark Alpert as a prototypical Maven who is "almost pathologically helpful", further adding, "he can't help himself." In this vein, Alpert himself concedes, "A Maven is someone who wants to solve other people's problems, generally by solving his own." According to Gladwell, Mavens start "word-of-mouth epidemics" due to their knowledge, social skills, and ability to communicate. Mavens are "information specialists", or "people we rely upon to connect us with new information." They accumulate knowledge, especially about the marketplace, and know how to share it with others.Gladwell attributes the social success of Connectors to the fact that "their ability to span many different worlds is a function of something intrinsic to their personality, some combination of curiosity, self-confidence, sociability, and energy." To illustrate, he cites the following examples: the midnight ride of Paul Revere, Milgram's experiments in the small world problem, the "Six Degrees of Kevin Bacon" trivia game, Dallas businessman Roger Horchow, and Chicagoan Lois Weisberg, a person who understands the concept of the weak tie. ![]() They are people who "link us up with the world.people with a special gift for bringing the world together." They are "a handful of people with a truly extraordinary knack making friends and acquaintances." Gladwell characterizes these individuals as having social networks of over one hundred people. They usually know people across an array of social, cultural, professional, and economic circles, and make a habit of introducing people who work or live in different circles. A connector is essentially the social equivalent of a computer network hub. Connectors are the people in a community who know large numbers of people and who are in the habit of making introductions.These people are described in the following ways: "The Law of the Few" is, as Gladwell states: "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts." According to Gladwell, economists call this the "80/20 Principle, which is the idea that in any situation roughly 80 percent of the 'work' will be done by 20 percent of the participants" (see Pareto Principle). Gladwell describes the "three rules of epidemics" (or the three "agents of change") in the tipping points of epidemics. Home The Tipping Point Wikipedia: The three rules
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